The term ‘legendary’ almost isn’t enough to describe Nintendo’s Entertainment and Analysis Division (EAD), an internal group of development teams based in Kyoto and Tokyo, Japan that have revolutionized gaming time and time again for more than three decades.With various groups led over the years by such visionaries as Shigeru Miyamoto, Gunpei Yokoi, Hideki Konno, Katsuya Eguchi, Eiji Aonuma, Genyo Takeda and Takashi Tezuka, Nintendo has not only created iconic series like Super Mario Bros., the Legend of Zelda and Metroid, but boldly redefined gaming with efforts like Super Mario 64, The Legend of Zelda: Ocarina of Time, Brain Age and Wii Sports. Its contributions have accomplished no less than saving the entire industry after it crashed in the early ‘80s, and continue to redefine how the world experiences games, even when it seems crazy to avoid commonplace trends.Nintendo has forever changed the way we interact with games, and every few years, it seems to do that all over again. That’s thanks to EAD. The only question confronting this crew isn’t if they’ll revolutionize the industry again – it’s when.
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